Sienna Naturals, Issa Rae’s Haircare Newest Campaign is Rooted in Real

Sienna Naturals, a pioneering plant-based haircare brand, has unveiled its latest campaign, “Rooted in Real,” featuring its Co-Founder, the Emmy-nominated actress, producer, entrepreneur and EBONY July 2023 Cover Star Issa Rae. This campaign isn’t just about selling products but about highlighting the authentic and often humorous experiences that women with textured hair go through on wash day. “Since as far as I can remember, “wash day” has always been a struggle—a mix of frustration, anticipation, and let’s be real, a bit of dread. But through it all, I learned something invaluable: the power of embracing our natural selves, our real selves. That’s why I partnered with Hannah to create a solution-based haircare brand that understands the complexities of textured hair,” said Co-Founder Issa Rae

Issa Rae, has the ability to tell stories that resonate with audiences and that is showcased throughout the campaign. Her involvement in Sienna Naturals reflects her commitment to supporting products and brands that align with her values.

Hannah Diop, the Co-Founder of Sienna Naturals, has led the brand to provide consumers with high-quality products that redefine the wash day experience for textured hair. The brand addresses common concerns like dryness, growth, damage, loss of curl pattern, and scalp sensitivity. Sienna Naturals is dedicated to creating clean and effective products, free from harsh chemicals and toxins.

The campaign not only celebrates the authentic relationship between women and their haircare routines but also highlights the effectiveness of Sienna Naturals’ products. With its Rooted Technology, the brand focuses on repairing hair health from the root, starting with the scalp. From the H.A.P.I. Shampoo to the Dream Curl Mousse, each product is designed to deliver real results for real hair issues.

Sienna Naturals’ “Rooted in Real” campaign showcases the brand’s commitment to providing innovative, science-backed solutions for textured hair. By using real ingredients and a real approach to haircare, Sienna Naturals continues redefining beauty and haircare standards for women everywhere.

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