Beyoncé’s ‘Levii’s Jeans’ Is an Ode to the Brand That Has Always Shown Her Love
Written by Tim Chan on April 5, 2024
In just under a week, Cowboy Carter, Beyoncé’s country album, has already become a favorite on repeat. While it’s too early to choose a top track, “Levii’s Jeans” featuring Post Malone stands out for its catchy vibes. The song resonates deeply, especially considering the history of Destiny’s Child and fashion, notably Beyoncé’s mom Tina Knowles’ pivotal role in designing their iconic outfits throughout their career.
Destiny’s Child’s journey is intertwined with Mama Tina’s talent for creating stylish and cohesive looks, a necessity given the challenges Black artists faced in accessing major fashion houses. Mama Tina’s dedication to crafting unique ensembles for the group, even before their breakthrough with the album The Writing’s on The Wall, showcases her determination and vision as a designer and stage mom.
Despite the group’s rising success, securing attention from prominent fashion brands remained a struggle. However, Mama Tina’s unwavering commitment to dressing the girls in standout outfits continued to captivate audiences and fans. Even after transitioning to a trio, Mama Tina’s creative prowess shone through in every ensemble she designed for the group.
It wasn’t until the early 2000s that Destiny’s Child caught the eye of Levi’s Jeans, leading to an iconic collaboration as the faces of Levi’s “Low Rise Jeans” campaign. This partnership marked a significant milestone, highlighting the group’s impact on both music and fashion, as well as Mama Tina’s invaluable contributions to their distinctive style and image.
It wouldn’t be a Beyoncé song if she didn’t pay homage to the brand in a subtle way. If you know, you know. Now brands are knocking down doors to dress any of the ladies of Destiny’s Child.
Here are three of EBONY’s favorite Levi’s jeans styles to slip into right now.
