Dwyane Wade and Versace Team Up Again for an Exclusive Sunglass Drop
Written by Heran Mamo on January 31, 2024
Renowned NBA champion and entrepreneur, Dwyane Wade, extends his collaboration with Versace by fronting their eyewear line, showcasing both sunglasses and optical styles from the latest Men’s collection in a series of captivating images and videos. Having played at the pinnacle of the NBA for an illustrious sixteen-year career until his retirement in 2019, the Hall of Famer has since diversified his pursuits as a New York Times best-selling author, producer, entrepreneur, and philanthropist. Wade, whose influence extends beyond the basketball court, leverages his global lifestyle brand to champion causes close to his heart, notably advancing racial justice and LGBTQ+ equality through The Wade Family Foundation, which offers support to marginalized communities.
This latest campaign introduces Versace Profiles, a novel initiative providing a more intimate glimpse into the personalities behind the House’s campaigns. Wade, as part of this endeavor, curated a personal profile using cherished items that hold special significance to him, sharing the poignant stories behind each. Noteworthy items include his first NBA championship ring, a camera, and a photo of his daughter, Kaavia. Having adorned Versace at his recent enshrinement ceremony into the Naismith Basketball Hall of Fame, Dwyane consistently graces Versace fashion shows, affirming his pride in being a part of the Versace family. In Wade’s own words, “I’m proud to be part of the Versace family, and I’m excited to launch my second eyewear collection with a campaign that’s personal and meaningful. Completing your look is all about the details, and the new collection reinforces the importance of eyewear as an outfit’s finishing touch.”
Be sure to get yourself or bae a pair for Valentine’s Day from Versace or Sunglasses Hut.
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