HYBE Label Source Music Sues ADOR CEO Min Hee-Jin Over LE SSERAFIM Remarks: Report
Written by Jeff Benjamin on July 16, 2024
More than a month after Min Hee-jin, CEO of HYBE subsidiary label ADOR, successfully avoided HYBE’s attempt to dismiss her from the job, another HYBE imprint has reportedly filed a lawsuit against the embattled executive and NewJeans executive producer.
On Monday (July 15), Korea JoongAng Daily reported that Source Music, the Korean label under the HYBE Labels umbrella that’s home to K-pop girl group LE SSERAFIM, has sued Min for 500 million Korean won (about $361,000), accusing her of defamation and disruption of business stemming from comments she made during two emotional press conferences she held in April — thereby damaging the LE SSERAFIM project.
During those press conferences, Min claimed that her girl group project under Source, where she previously worked, was pushed aside by HYBE after the company decided to focus its efforts on LE SSERAFIM, which notably included two members of the hugely popular girl group IZ*ONE. According to Min, that change in focus led her to move away from Source and establish ADOR — a label operating under the HYBE Labels umbrella that Min previously told Billboard “started with guaranteed autonomy” — to house her project, which eventually became NewJeans.
During the press conferences, the ADOR CEO also shared what some considered disparaging remarks about several HYBE artists and Source Music’s talent casting — telling reporters that future NewJeans member Minji was the only Source trainee she wanted to recruit and that she cast the rest of the group members herself.
Source Music has not shared a statement on the reported lawsuit. Billboard has reached out to HYBE to verify the lawsuit and offer further details.
While LE SSERAFIM’s Coachella debut in April turned the girl group into a hot topic in Korean media over the pressure put on K-pop artists, Min’s subsequent remarks turned up the heat even more. The backlash to her critiques was so harsh that it led NewJeans and its five members to disable comments on their Instagram pages in late June.
The new lawsuit marks the second time a HYBE subsidiary has filed suit against Min. In May, BELIFT LAB sued Min for defamation and obstruction of business over her comments that BELIFT’s breakout girl group ILLIT had plagiarized NewJeans, stating that the label “copied all the formulas that we had with” the group.
The new lawsuit reportedly filed by Source is just the latest development in a continually unfolding drama. On July 9, Min reportedly arrived at the Yongsan Police Station in Seoul for questioning after HYBE reported her to authorities for breach of trust. Continuing her proclivity to engage in direct media interactions (instead of putting out press releases and statements like HYBE), a smiling Min left the station after eight hours and, to the press gathered outside, called HYBE’s accusations “comedy.”
Amid the commotion, NewJeans has continued rolling out new music. In late June, the group released its first two singles aimed at the Japanese market: “Supernatural” (which peaked at No. 7 on the Billboard Japan Hot 100) and the B-side “Right Now” (which peaked at No. 47 on the same chart) before holding a fan meeting at the famous Tokyo Dome. Meanwhile, Source Music confirmed that LE SSERAFIM is set to drop new music at the end of August following the February release of its EP Easy, which peaked at No. 8 on the Billboard 200.
