Leslie Fram Pens Farewell Letter to CMT Colleagues: ‘It’s Been My Complete Honor to Learn From You’
Written by Melinda Newman on October 1, 2024
Leslie Fram, CMT’s highly respected senior vp of music strategy and talent, is among the staffers who have left the Nashville-based country music and lifestyle programming network as part of the broad staff cuts taking place at Paramount Global.
Fram, Billboard‘s 2021 Country Power Players executive of the year, oversaw all musical integration within the brand, including original programming, CMT.com and music video airplay across all CMT platforms. Her last day was Monday (Sept. 30).
In a letter released exclusively to Billboard, Fram looks back with understandable pride at the multiple milestones she and her team, many of whom have also departed the company, achieved over her 13 years at the company, including the CMT Music Awards debuting on CBS, resurrecting franchises such as CMT Giants and Storytellers, and creating or continuing specials like CMT Campfire Sessions and its signature CMT Crossroads.
Fram, who was an ardent supporter of all country artists — but especially burgeoning acts and women — was an outspoken advocate for diversity and inclusion and continuously strove to create ways to highlight women artists and artists of color on CMT in a genre dominated by white male acts.
“Among my proudest achievements has been our decade+ support of women with CMT’s ‘Next Women of Country,’ a program that has helped promote and elevate over 100 female artists on all platforms, and our efforts to move the format forward in areas of inclusion and diversity,” she writes.
“Over the years, the team worked tirelessly to grow these types of opportunities when in 2015, we created an all-female ‘Next Women of Country’ tour to give these artists a stage to play on – introducing newcomers like Kelsea Ballerini and supporting headlining acts like Martina McBride, Sara Evans & Jennifer Nettles.”
Fram, who will host the Save the Music event in Nashville on Oct. 15, ends the missive on a positive note: “Cheering on those who remain and those who have left — only great things ahead. With the ever-changing media landscape let’s remember to take care of each other!”
Read the full letter below:
To My Dear CMT Family, Friends, Colleagues,
Thirteen years ago this month, I had the extraordinary opportunity to become SVP/Music & Talent at CMT and work with my longtime friend and mentor Brian Philips (President of CMT at the time). The transition from rock radio to country music television turned out to be a pivotal moment in my career, allowing me and the brand’s resident experts to build CMT’s next great chapter. We went on to create an even bigger music brand, continuing to amplify the format’s superstars and legends while giving voice to the next generation.
Over the years, we’ve accomplished so many milestones as a team. From celebrating the ‘CMT Music Awards’ debut on CBS, bringing back historic franchises like ‘CMT Giants’ where we honored such legends as Kenny Rogers, Vince Gill and Alabama, and resurrecting the iconic ‘Storytellers’ format to creating new music programming and specials like ‘CMT Campfire Sessions,’ ‘CMT Summer Camp’ and ‘CMT Smashing Glass’ honoring Tanya Tucker & Patti LaBelle, these are once-in-a-lifetime experiences I will always treasure!
And it wouldn’t be CMT without a deep bow to the award-winning series, ‘CMT Crossroads.’ My first experience with the franchise was with Vince Gill & Sting at NYC’s Hammerstein Ballroom, and I immediately was overwhelmed by the musical magnitude of these shows. We went on to bring together such extraordinary pairings as Stevie Nicks & Lady A, Katy Perry & Kacey Musgraves, Alicia Keys & Maren Morris, Halsey & Kelsea Ballerini, Shawn Mendes & Zac Brown, Nickelback & Hardy, and so many more. I am eternally grateful for the expertise and genius of my colleagues, Executive Producers Margaret Comeaux and John Hamlin, without whom ‘Crossroads’ and so much more, would not be possible.
Among my proudest achievements has been our decade+ support of women with CMT’s ‘Next Women of Country,’ a program that has helped promote and elevate over 100 female artists on all platforms, and our efforts to move the format forward in areas of inclusion and diversity.
Over the years, the team worked tirelessly to grow these types of opportunities when in 2015, we created an all-female ‘Next Women of Country’ tour to give these artists a stage to play on – introducing newcomers like Kelsea Ballerini and supporting headlining acts like Martina McBride, Sara Evans & Jennifer Nettles.
All along, we would constantly ask ourselves, ‘how can we do even better?’
We soon founded an initiative called CMT ‘Equal Play’ – 50/50, male/female parity across all CMT video hours. With this momentum, we strongly encouraged the industry to play, sign and support more women and to make equally bold moves to help cement a format-wide commitment to women and equality. This concept ultimately grew to become the ‘CMT Equal Play Award,’ in recognition of artists who advocate for diverse and underrepresented voices in the industry, bestowed upon such luminaries as Jennifer Nettles, Linda Martell and Shania Twain.
We also partnered with Cameo Carlson, President & CEO at mtheory to create CMT ‘Equal Access’ to better support artists from underrepresented communities. I’m proud to say that this effort closely mirrors the visionary leadership of Marva Smalls, EVP of Public Affairs/Global Inclusion at Paramount, our partners in ‘Equal Access.’ This program has allowed us to work with both artists and management professionals, helping us diversify the talent pipeline in country music.
Looking back over my career at CMT, I have so much gratitude for amazing leaders like Van Toffler, Bob Bakish & Bruce Gillmer to name a few. Thank you for your vision and support.
To my incredible team, Donna Duncan, Stacey Cato, Jordan Walker, Katrina Cooper, Jordan Hatton, Abbi Roth, Bryana Cielo and my brilliant counterpart, Margaret Comeaux, John Hamlin, Heather Graffagnino, Jackie Barba, Jim Craig, Cynthia Mangrum, Jodi Carmichael, Melissa Goldberg, Ali Marszalkowski, Quinn Brown, Cody Alan, Shanna Strassberg, Andy Luther (and the IT Team) and so many more, we will always be a family and team. Your friendship and support have been my guiding light. I will cherish all our collective challenges and wins.
To my Paramount and MTV colleagues past and present, it’s been my complete honor to work and learn from you.
To the OG CMT’ers – the late great Chet Flippo, Suzanne Norman, Martin Clayton, Anthony Barton, Lisa Chader, Lucia Folk, Cindy McLean Finke, Jim Raley, Jackie Jones, Lewis Bogach, John-Miller Monzon, Shane Caldwell, Tessa Jordan, Jennifer Danielson, Jen Hoogerhyde (Morrison), Alina Thompson and so many more – in the words of Dolly ‘I will always love you!’
And finally, to this magical Nashville community and its brilliant artists, you have given and shared so much. I will always be grateful for your friendship and support, and I know that you will continue to collaborate with this undeniable brand for years to come.
Cheering on those who remain and those who have left-only great things ahead. With the ever-changing media landscape let’s remember to take care of each other! Thank you from the bottom of my heart.
Leslie Fram
lesliefram@me.com
