Swifties Can Collect Digital Friendship Beads in New Taylor Swift TikTok Eras Tour Interactive Experience
Written by Gil Kaufman on June 20, 2024
As if your feed wasn’t already filled with enough Taylor Swift Eras Tour content, TikTok has launched a new in-app experience featuring a series of challenges for Swifties over the next 11 weeks. That, of course, is the number of studio albums Swift has released, with each LP getting its own themed profile frames and beads that will allow fans to make their own digital keepsakes.
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The #TSTheErasTour experience will give fans the chance to complete new album-themed tasks each week in which they will earn themed-profile frames and digital beads that will add up to their own bespoke in-app friendship bracelets. Swifties who complete all 11 weeks of tasks will get a final Swiftie profile frame as a gift.
The experience will also feature video highlights from each tour stop during the 11 week run and a playlist tied to each week’s album theme, according to a release announcing the project. Swifties can access the Eras Tour experience by clicking on the anchor symbol on Swift content on TikTok or by interacting with the search banners when looking for Eras Tour-related terms.
The effort is the follow-up to another Swift initiative TikTok launched in April in connection with the singer’s latest album, The Tortured Poets Department, which allowed fans to celebrate the LP together; according to TikTok, to date there are more than 3.2 million creator videos using the Tortured Poets hashtag.
In the meantime, Swift continues to pack houses across Europe on the Eras Tour, including during a gig in Cardiff, Wales on Tuesday (June 18), during which the singer performed the live debut of the Anthology edition of the Tortured Poets song “I Hate It Here,” which was paired with the Folklore track “The Lakes” during a mash-up in the acoustic section of the show.
