Tommy Hilfiger’s Fall/Winter 24 Collection Brings Elevation Back to the Brand

Step into ‘A New York Moment’ with Tommy Hilfiger’s Fall-Winter ’24 collection, a heartfelt tribute to the city that never sleeps. Inspired by the timeless allure of New York and its status as the epitome of Classic American Cool, Tommy Hilfiger encapsulates the city’s essence and infuses it with his signature twist. Evoking the spirit of prep reimagined through a quintessentially New York lens, the collection resonates with a modernized yet nostalgic charm.

Questlove and multi-Grammy winner Jon Batiste brought their musical genius to the runway with a distinct Tommy Hilfiger twist. Questlove curated a captivating soundtrack inspired by the essence of Grand Central, taking listeners on a ride through the vibrant neighborhoods of New York’s five boroughs. Adding to the spectacle, Jon Batiste graced the runway with a dynamic live performance of his hit track “Freedom,” electrifying the atmosphere with his undeniable energy and talent.

As a tribute to Tommy Hilfiger’s rich legacy, the Oyster Bar served as a nostalgic backdrop adorned with subtle references to the iconic American dreamer’s personal style and history. The ambiance was enhanced with wood-paneled booth seating, featuring signature pinstripe cushions that will later be donated to Material For The Arts, a meaningful gesture to support the local community. Throughout the space, touches of the brand’s unmistakable red, white, and blue DNA were tastefully incorporated, from hand-illustrated placemats showcasing the city’s iconic imagery to navy carpets that echoed Tommy’s iconic aesthetic.

Stepping away from its signature streetwear aesthetic, the brand has embarked on a new direction that redefines luxury through elevated design. Departing from the street-inspired styles that have characterized its collections in the past, the brand is embracing a fresh approach that embodies sophistication and refinement. This shift towards luxury reflects the brand’s commitment to evolution and innovation, offering customers a fresh perspective while staying true to its core values of quality and craftsmanship. Tommy Hilfiger continues his legacy of seamlessly blending athletic details into everyday wear, offering a fresh perspective on casual American sportswear. The ’90s classics such as the rugby, blazer, chinos, and varsity jacket undergo a contemporary makeover with textured fabrics like corduroy, herringbone, and chalky pinstripes. For women, tailored coats in camel wool and earth-toned tweeds exude sophistication, while cable knits and mini-dress polos in luxurious cashmere add a touch of elegance. Embracing a relaxed silhouette reminiscent of Tommy Hilfiger’s iconic styles, the collection introduces wider trouser legs, relaxed button-downs, and boxy outerwear. Infused with shades of red, white, and blue, Tommy’s Americana aesthetic shines through, blending the brand’s heritage with a modern sensibility.

The post Tommy Hilfiger’s Fall/Winter 24 Collection Brings Elevation Back to the Brand appeared first on EBONY.