Whimsical Travel: ‘Wicked’ & Béis Unveil Enchanting New Collection
Written by Latifah Muhammad on October 3, 2024
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Travel with a dash of whimsy. Béis and Universal Pictures are partnering to release a magical collection that’ll add a dose of magic to your next travel adventure.
“I’ve always believed that travel is a magical experience, and collaborating with Wicked allowed us to really lean into that idea. Creating pieces that add a bit of magic to every journey,” Béis founder Shay Mitchell said in a statement announcing the collaboration on Wednesday (Oct. 2).
The Béis x Wicked collection, launching on Oct. 9 at 9 a.m. PT via the brand’s website, features four new silhouettes — the Wicked Weekender, Wicked Tote bags, a Wicked Backpack and Wicked Toiletry Kit — available in a Wicked-inspired green, pink with an iridescent, ombre finish. There’s also a classic black colorway.
Priced from $68-$378, the collection includes two bubble-inspired editions of Béis bestselling Rollers in an ombre finish, a new key leash, card wallet, a mirror and removeable Wicked-themed charms.
Wicked, a silver-screen adaptation of the hit musical, stars Ariana Grande, Cynthia Erivo, Michelle Yao, Jonathan Bailey, Peter Dinklage and Jeff Goldblum. The film, directed by Jon M. Chu, shares the story of how Glinda the Good Witch and Elphaba, the Wicked Witch of the West, became unlikely friends.
“We wanted to pay homage to the gorgeous Glindas who have come before me while also creating our own version,” Grande said of the character in a Vogue interview last month.
“My pop persona is such a characterized version on its own. Beauty really helped me deconstruct that person and find Glinda. I just wanted to live in the DNA and mindset of the character. Now I love the color pink and it feels like part of me. I think it’s something I’ll be forever intertwined with in a very special way.”
Before the film hits theaters on Nov. 22, Wicked fans can shop movie-inspired merch such as the Wicked x r.e.m. beauty collection, Wicked x Opi, Wicked x H&M, Wicked Lego sets, Wicked dolls, Wicked: The Game and Wicked Funko Pop! figurines.
